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Buyer Insights are the Foundation of Great BtoB Digital Marketing
“Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers With 9 out of 10 companies doing content marketing in 2013...
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How Effective are Your Buyer Personas? Let Find New Customers grade yours for...
Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. According to Adele Revella of the Buyer Persona...
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Don’t Assume – Ask. How managing employees is like understanding buyers in...
Don’t Assume – Ask. How understanding employees real motivations teaches us about understanding buyers in Buyer Personas. As the creator and host of Marketing Made Simple TV, I get lots of books from...
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My experiences trying to finish my Certification in Buyer Personas
In order to complete my certification in buyer personas, I needed to complete 6 buyer interviews – and have them graded by the Buyer Persona Institute. Once I proved I could do these interviews, I...
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Only 36% of BtoB Marketers Believe their Content Marketing is Effective. Lack...
Just over one out of three BtoB companies believe their content is effective. That means almost 2 out of three believe it’s not working. Lack of Buyer Personas hurts badly. Which begs a simple...
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“I can’t think of any aspect of marketing that doesn’t benefit from deep...
Adele’s right. Buyer personas are the foundation of great sales lead generation programs, plain and simple. As she says further: “Buyer personas are about messaging plus targeting, segmentation,...
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Buyer Personas are the Foundation of Great BtoB Marketing Programs
“There’s no aspect of marketing that buyer personas won’t improve” – Adele Revella of the Buyer Persona Institute Today, BtoB sellers compete around who has the best buyer insights. Companies who have...
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I’m Your Customer. You Think You Understand Me, but You Don’t!
Do your customers believe you truly understand them? Real Buyer Personas are needed. If you are doing marketing (and Drucker famously said “all there is is marketing and innovation” – so any decent...
View ArticleWhat Makes REAL Buyer Personas? Beware of Pretenders developing Buyer Personas
Beware of Pretenders developing Buyer Personas Recently I was contacted by the new Chief Marketing Officer at a past client of mine. I had proposed developing buyer personas for them. He wrote to me :...
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Why Content Marketing is Like Training to Run a Marathon
Content Marketing is Like Training to Run a Marathon Dammit! I’ve always want to to run 26.2 miles, but I never did. But I’ve thought long and hard about what it would take to run those 26.2 miles. A...
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CMOs must walk in customers’ shoes – but data alone is not the answer when...
Do you really know your customers? Many think they do, but they don’t The need has grown by leaps and bounds. The company who can get into the mind of buyers the best are the successful firms of...
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The Simple Guide to Business – Messages so compelling, buyers hand over their...
“Email is the backbone of business today. All b2b sellers rely on email. It’s cheap and effective.” Kevin Daum, Inc. columnist for Inc. at Meet the Media. Please note: We added a link for the terrific...
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Top 10 Peter Drucker quotes on Business Management
10 Greatest Hits of the business management expert Peter Drucker Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was an Austrian-born American management consultant, educator, and...
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The Critical Importance of Buyer Personas in B2B Marketing Today
“Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” – Adele Revella of the Buyer Persona Institute For a related post, see “CMOs Must...
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B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. They’re sending out CRAP....
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Highlights of this week’s best blog posts
Weekly Summary of the Best Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Undoubtedly, many of you don’t tune into FearlessCompetitor.com, the...
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Highlights of this week’s best blog posts at Fearless Competitor
Weekly Summary of the Best Blog Posts from Fearless Competitor.com – and don’t forget the offer at the top right of a great white paper. Undoubtedly, many of you don’t tune into FearlessCompetitor.com,...
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5 Ways to Create Magnetic Content that Wow Your Buyers
Want to create truly magnetic content that has your prospects begging for more? The key to creating truly magnetic content for prospect is first understanding them – deeply – via a professional buyer...
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Should You Do Buyer Personas In-House or Outsource Them?
Adele Revella Jeff Ogden, the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer...
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Why Doesn’t Verint have a Chief Marketing Officer in the Executive Ranks?
Why doesn’t Verint have a Chief Marketing Officer in the executive office? Verint.com got a failing marketing grade of just 58 out of a possible 100 in Hubpot’s Marketing Grader! For a company of their...
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